Opinion . Souk Weekly
In Praise of the Meeting That Could Have Been an Email, Actually
A defence of the much-derided fifty minute meeting, which is, on closer inspection, doing the work the email was structurally unable to do.
Updated July 7, 2026

The meeting that could have been an email has become a familiar trope in regional offices, one that colleagues like to mock with increasing frequency. This morning, however, a colleague visibly breathed a sigh of relief after a face-to-face discussion about a missed deadline, underscoring the value meetings can bring despite their frequent derision.
Meetings serve functions that emails cannot replicate effectively. They surface disagreements that email tends to bury or smooth over. In a meeting, reluctance and hesitation are visible cues for others to pick up on, providing crucial information necessary for project progress. Emails often reward superficial agreement rather than substantive discussion, which can lead projects astray from their intended goals.
Moreover, meetings compress decision-making processes that would otherwise drag out across multiple email exchanges. A decision that might take several days and numerous emails to resolve can be reached in a single forty-five-minute meeting if all parties are present and engaged. This efficiency is often overlooked by those who prefer the asynchronous nature of email communication.
The meme criticizing unnecessary meetings has gained traction for good reason, there are indeed types of meetings that should have been handled via email or other means. Yet, this critique has sometimes led to a broader dismissal of meetings as a format altogether. As a result, critical conversations and collaborative decision-making processes have migrated to less effective platforms like messaging tools. This shift can lead to misunderstandings and poor decision-making, as the nuances and body language that facilitate understanding in person are lost.
A more balanced approach would be to recognize when an email should actually be a meeting. There are instances where emails drag out discussions unnecessarily or fail to capture the necessary back-and-forth required for resolution. These situations highlight why meetings remain essential despite their frequent derision.
The practical implications of this dynamic are significant, particularly in environments where decisions and agreements must translate into tangible actions. Souk Weekly views such issues through a lens that emphasizes concrete outcomes rather than theoretical discussions. The value lies not just in the initial agreement but in its execution, a policy is only as good as its implementation, a bargain holds no weight until it is fulfilled.
For readers following these dynamics, the key question becomes how to ensure that agreements and decisions translate into action without getting stuck along the way. This involves checking requirements, saving documentation, understanding terms and conditions, building buffers for delays, and revisiting decisions post-implementation to address any unforeseen issues.
In essence, while meetings may seem redundant in an age of instant communication, they often serve crucial roles that other forms of interaction cannot match. The challenge is discerning when a meeting is truly necessary rather than dismissing it outright. This nuanced approach can lead to more effective collaboration and better outcomes in both personal and professional contexts.
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