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BusinessJun 9
Checkout Friction Is the Most Expensive Page on the Store
Retailers spend heavily to win the click, then lose orders through quantity controls, unclear coupons, surprise fees, and slow payment steps.
By Marcus Okafor
OpinionJun 8The Checkout Page Is a Promise
A checkout is not the end of a sale. It is the moment a retailer states what kind of company it is willing to be.
By Diego Arroyo