soft-power.
3 pieces filed under soft-power
PoliticsJun 28
How the Region Learned to Spend on Its Own Image
Stadiums, museums, and summits as instruments of statecraft, and what a country buys when it buys attention
By Sara Qureshi
WorldJun 4The Airport Transit Zone Is Now the Region's Most Underrated Soft Power Instrument
Forget the embassies. Forget the cultural attaches. The first impression of a country is now formed in the eight minutes between the jetbridge and the connecting gate.
By Mira Faraj
WorldAug 26Stadium Diplomacy: The Logic Behind the Gulf's Sports Spree
Hosting tournaments and buying clubs is not vanity; it is a calculated bid for relevance, tourism and a softer global image.
By Diego Arroyo