Issue 01 . June 2026Loose change. Sharp eyes.
Souk.Weekly Magazine

trust.

2 pieces filed under trust

OpinionJun 9
AI-generated 16:9 cover image for "Coupon Honesty Is a Brand Strategy", covering coupons, discount strategy, trust, ecommerce on Souk Weekly.

Coupon Honesty Is a Brand Strategy

A coupon is not only a discount mechanic. It tells shoppers whether the retailer's pricing can be trusted.

By Diego Arroyo

OpinionJun 8
AI-generated 16:9 cover image for "The Checkout Page Is a Promise", covering checkout, ecommerce, opinion, trust on Souk Weekly.

The Checkout Page Is a Promise

A checkout is not the end of a sale. It is the moment a retailer states what kind of company it is willing to be.

By Diego Arroyo